Sony KDL-52EX700

When it comes to the world of TVs, big things usually come in big packages and that is true as top manufacturers including Sony are outfitting their models that are 50 inches or greater with some extra features to further convince consumers to get the biggest models available. While there are some attractive 55-inch and 60-inch models in Sony’s lineup, there are also some nice 52-inch models that boast the same features and cost less. The new EX700 series is a good example and it presents itself as the 2nd largest display out of 5 in the series. It is recommended to get this model not only to take advantage of the 1080p resolution, but also to utilize the Internet features and other extras on a large display.

Latest Update: The Sony KDL-52EX700 is now on sale at Amazon.com

Sony KDL-52EX700

Technical Features

Like other EX700 models, the Sony KDL-52EX700 is very slim and comes with a stand swivel to get a good viewing angle. This design feature is attained without sacrificing deep black quality and contrast ratio. It also contains all of the necessary HDMI ports so people can enjoy watching movies on their Blu-ray player or playing games on their HD gaming console in 1080p quality.

Technologies

The Sony KDL-52EX700 is not just focused on the BRAVIA Engine 2 and other imaging technologies alone. This particular model goes beyond that and brings emphasis towards the energy saving features. It uses a number of sensors to get the job done.

The first sensor which is called the Presence Sensor is exclusive to the EX700 models and it works by tracking the viewers’ positions. If the Presence Sensor does not detect anyone in range, the picture will automatically turn off to conserve energy. If there continues to be no people around for 30 minutes, the TV will enter stand-by mode for optimal conservation.

The Sony KDL-52EX700 is also capable of saving energy even while it is in use thanks to the LightSensor. The LightSensor analyzes the current lighting condition of the room and makes the appropriate adjustments to the screen’s backlight. Brighter environments will translate to energy savings since the display does not need to be brightened too much. This also works alongside the Ambient Sensor which adjusts the picture quality depending on the lighting condition for a more viewable experience. The Edge LED backlight tops the energy-saving performance which contributes to the slim design as well.

Stand-by mode is not the best possible way to conserve energy because there are still fair amounts of power consumption even when the display is turned off. The only way to deal with this situation is to unplug the TV. With the Sony KDL-52EX700, all it takes is a small flick of a switch found on the back so the power consumption falls down to 0.

Back on the performance end, the KDL-52EX700 is ready for high-speed action as it has the Motionflow 120Hz technology. This technology doubles the frame rate to enhance the sharpness levels and smoothens the motion in segments.

Extra Features

An Ethernet cable hooked up to an Internet connection source can be plugged into the back of the KDL-52EX700 so it can stream content from the web using the integrated BRAVIA Internet Video. Many free and premium sites are supported including YouTube, Pandora, Netflix, MyPlay, and many others. To bring the experience away from the wires, a special Wi-Fi adapter accessory can be purchased separately so the Ethernet cable is no longer needed.

Accessing local content is just as easy as the lower-end models as it has a USB input to allow flash drives, digital cameras, and any other devices that support USB to interact with the TV. Any common image and music formats found in the device’s storage can be played back via USB.

Bottom Line

The Sony KDL-52EX700 costs about $2,000 which is a bit more expensive than other 52-inch displays, but the amount of features built into the device stack very high and the most important features happen to be the ones that help viewers actually save money. All of the energy efficiency savings contribute greatly to make the cost worth it. It also features the latest internal technologies which means that the device should last several years before a replacement needs to be purchased.

Average User Rating:

Actual User Reviews:
• “I rate this a 5-star set on Amazon’s scale, especially given its price point in the current marketplace. You’re getting a large, efficient LED edge-lit set with top-flight internet features and very good picture performance for under $2k. I am thrilled with the performance this set offers and consider it an upgrade in nearly every way over my previous 2006-model set (with the exception of viewing angles). It should be on the short list of anyone searching for a high-quality, full-featured set that can handle both home theater and HD cable/broadcast television chores. It may not be at the top of the roost this year, but for the money it is probably as good as anything out there. Given the CNET review of this set, I was not expecting to like it as much as I did, and I was prepared for some compromises. Well, I guess pleasant surprises come in slim packages. This is an uncompromisingly good television with only a few minor flaws, most of which are endemic to LCD televisions. Its greatest strengths are its robust online offerings and its extremely punchy contrast ratio.” – M.T.Weflen (IL,USA)

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• “Just a quick review after I upgraded from my old LCD Projection 50″ 1080i TV to this new Sony LED model 3 weeks ago. Just for the fun of it; before I switched them out I left them side by side just to do some comparisons (I just put a new lamp in my old TV so it was at it brightest in years). When I switched to TV mode on both using my HDTV AT&T UVerse 1080i cable, the comparison was interesting. Overall the Sony LED TV had a sharper and brighter image but there were a few channels where I just didn’t see a difference. This I blame on the cable being 1080i and possible some channels using inferior HD Cameras? Then I played a DVD on each TV and the Sony defiantly had the brighter sharper image. Lastly I threw in a Blue Ray, and this is where this new Sony LED TV blew away my old TV. My first words were “Wow that looks great”. I also just downloaded a 1080p movie and got the same “Wow” result while watching it. I did tell myself that if I didn’t notice a large enough difference I would be returning this TV and waiting another year for newer models. Well after 3 weeks my old TV is now sitting in the basement waiting for someone to watch it, and I think it’s going to be a long time. So, overall after 3 weeks I am extremely happy with this Sony TV. Anything I didn’t like? Just 2 minor things: there are 4 HDMI cable connections but only 2 in back – the other 2 are on the side. It’s not a big deal but if you have your Cable box, Blue Ray Player and your Video Game Console all hooked up with HDMI cables; one of those cables is going to be sticking out of the side of your TV at all time – you can bend the cable back so it’s not sticking out that much. But, as a person who wants all his cables hidden – this is a little annoying. The second and very minor; the stand is little blah, not a big deal but I would think they could come up with something better on their 2010 models since the rest of this TV looks so great.” – A.Chenoweth (IL,USA)

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